How e-cloth Works

The e-cloth Basics

Each e-cloth has an extraordinary 480,000 strands per square centimetre. Every special e-cloth fibre is 1/200th the width of a human hair. It is this, together with the wedge shape of each individual fibre, that gives the cloths their remarkable cleaning capability and their high absorbency.

Unlike conventional cloths, as you draw an e-cloth across a surface, the fibres clean by breaking up, trapping and absorbing dirt AND grease into the material. All this with just water.

There is a lot more to it than that, of course, and each cloth is different.


How e-cloths and water work together

Water is pretty good at cleaning most things all by itself. That's because its molecules have two very different ends. They're electrically unbalanced, so they stick to all kinds of things (including lumps of dirt) like tiny magnets and break them apart. Water is sometimes called a universal solvent because it can dissolve so many different things. e-cloth fibres can get a better grip of tiny dirt particles that bigger fibres wander nonchalantly past. There are natural adhesive forces (forces of attraction) between tiny fibres and tiny particles of dirt called van der Waals forces. (Van der Waals forces are the things that stick geckos to ceilings using tiny hairs in their feet.) The van der Waals force between each microfibre and each dirt spec is pretty tiny, but when there are lots of fibres the effect is multiplied enormously. Dust, dirt, and bacteria naturally cling to the microfibres and stay there.

"Using the natural cleaning power of water, combined with the enormous cleaning power of the millions of tiny fibres in e-cloths, its possible to clean mechanically, not chemically."
courtesy of


  1. e-cloths will last you a long time - at least 300 washes guaranteed

  2. e-cloth will save you money, by reducing your use of household chemicals by up to 90%. We estimate this to be a saving of up to $100 per year for an average household.

    SOURCE: Marketing pocket book 2008 average household spends on cleaning products AC Nielsen.